INTRO: Ready to Cash In on Your Property? Do It Right.
Selling your home is one of the biggest financial decisions you’ll ever make. Whether you're upgrading, downsizing, or relocating, how you position and price your property can mean the difference between a quick, profitable sale or months of waiting with little interest. In Zimbabwe’s competitive and evolving real estate market, knowing how to prepare, price, and promote your property is critical to getting the best deal.
Here’s your no-nonsense, step-by-step guide to selling your home for the best price.
Step 1: Understand the Market
What’s happening in 2025:
- Seller’s market: Demand continues to outstrip supply in key urban areas like Harare, Bulawayo, and Mutare.
- Diaspora buyers: A significant number of property buyers are from the diaspora, looking for ready-to-move-in homes priced in USD.
- Popular price points: Properties priced between US$30,000 – US$150,000 are receiving the most buyer interest.
- Trending suburbs: Madokero, Mabvazuva, Westgate, and Ruwa continue to attract buyers due to infrastructure, security, and value.
Step 2: Prepare Your Home for Sale
First impressions matter. Homes that are clean, neutral, and well-maintained sell faster and at better prices.
To-do checklist:
- Declutter and deep clean every room.
- Paint walls in neutral tones to appeal to more buyers.
- Fix the basics broken handles, leaking taps, cracked tiles.
- Landscape the yard or at least trim hedges and sweep pathways.
- Stage the home with minimal furniture to give a sense of space.
Buyers form an opinion within 30 seconds make yours count.
Step 3: Get Professional Photos & a Standout Listing
Online is where buyers start over 85% of property seekers use platforms like Property.co.zw to search for homes.
Essentials for a high-converting listing:
- Professional photos: Bright, high-resolution images of all rooms and outdoor spaces.
- Video or 3D tours: Especially useful for diaspora buyers.
- Well-written description: Highlight location, amenities, nearby schools, security, solar power, borehole, etc.
- Clear pricing: State if it's negotiable or slightly flexible.
Step 4: Set the Right Price
Overpricing can scare off buyers; underpricing means leaving money on the table. Use comparable properties (comps) in your suburb to benchmark.
2025 snapshot:
- Harare North suburbs (Borrowdale, Mt Pleasant): US$200,000+
- Middle-income suburbs (Westgate, Madokero): US$70,000–US$120,000
- High-density areas (Chitungwiza, Epworth): US$15,000–US$35,000
Factor in property condition, improvements, land size, and services.
Step 5: Work with a Trusted Estate Agent
A skilled, licensed agent can help you:
- Market to the right buyers (including diaspora).
- Negotiate better.
- Handle paperwork and legal compliance.
Look for agents with strong visibility on platforms like Property.co.zw and active social media marketing.
Step 6: Market Aggressively
Today’s top-performing listings benefit from multichannel promotion:
- List on top property websites for maximum reach.
- Use Facebook, Instagram, and WhatsApp groups to target niche buyers.
- Feature your listing in email newsletters targeting serious buyers.
- Virtual tours boost interest and filter serious inquiries.
Step 7: Prepare Your Paperwork
Before going to market, ensure you have:
- Certified copy of the title deed or subdivision permit.
- Latest utility bills and rates clearance.
- Valuation report (if applicable).
- Tenancy agreement (if the property is rented).
- Power of attorney (if selling on behalf of someone abroad).
This helps avoid delays once a buyer is ready to commit.
Step 8: Negotiate Smartly & Finalise
When the offers come in:
- Evaluate not just price, but payment terms, currency, and timelines.
- Get an experienced conveyancer or legal advisor to draft the agreement of sale.
- Be clear on who pays for which costs: capital gains tax, transfer fees, agent commission, etc.
- Time is money aim for a smooth, 30–60 day closing period.
Final Word: Sell with Strategy
Selling a home in Zimbabwe isn’t just about listing it—it’s about positioning it for success. By preparing your property, pricing it right, marketing across platforms, and working with the right professionals, you stand to maximize your return and close the deal faster.
Whether you're targeting local buyers or the diaspora market, the key is to stand out and sell smart.
Want More?
- Get your home featured on Property.co.zw for maximum exposure.
- Need a professional to value your home or manage the process? Reach out to our agent network.
Download our [Free Seller Checklist] or request a market report for your suburb